At St. Regis Saadiyat Island, Genius Loci played a key role in crafting the branding and signage for its distinguished F&B venues, including Manhattan Lounge, The Drawing Room, Olea, and 55th & 5th Grill.
Our branding team led the seamless implementation of the St. Regis dual-language brand and collateral, ensuring consistency across all touchpoints. In addition to developing the food and beverage branding, we also provided strategic launch marketing solutions.