The premier mixed-use destination of Bluewaters Island Dubai is anchored by the world’s largest observation wheel (Ain Dubai) and Caesars Resorts. The sprawling retail concourse of luxury brands, outdoor dining and entertainment attractions required an integrated signage system that spoke the same design language as the rest of the island’s public realm.
As part of the island wide signage strategy, GLSW developed a comprehensive, contemporary scheme of signage to support the diverse customer set within the target audience.