Designed to reflect the bygone era of Dubai’s bustling Creekside trading history, Al Seef provides a glimpse into the past through a collection of building clusters, narrow winding streets, boat moorings and dusty avenues filled with traders, shops, restaurants and boutiques.
Through creating a destination theming code stretching from a long time ago, to long ago to fairly recently, our team developed a scheme of signage that is aged, beaten, hammered, rusted and crafted to perfection, assisting in telling a beautiful story of a simpler time forgotten.